How do you get people to know about your film? To want to see your film? For a film to work we have to get the word out well beyond the film community. Whatever the content of your film there is a community who has a direct relationship to it. Where do they live? What else are they talking about?
This was supposed to be a blog about film and building the new infrastructure for what truly could be called independent film.
Sometimes I feel that the web side of it all is completely taking over. It's a given that gaining a rudimentary understanding of what is possible using the existing internet tools will be key to building that new infrastructure. To that end, all of our job descriptions should include a specific amount of time per week (per day?) devoted to that education.
To that end we will be providing a new column on the right specifically for "web resources" -- those sites that aggregate all that is happening in the field and are worth a filmmaker's regular visit. Stay tuned, for that, and hit us with your suggestions.
To that end, check out ReadWriteWeb which tracks technology, social media, and social network trends, and has a lot of great How-To posts too.