Or for that matter, what do you think can really change and move things forward in both the near and distant future? If we could ask five key people what they saw on our various horizons, what would they show us? Who should we ask? One of the great things about being pointed in a direction, is that it is almost a path. Could we have walked down that road when Francis Ford Coppola predicted YouTube in 1991:
It is not easy to just boil down to one specific all the various change that is swarming over us at this point. I see major shifts coming in so many different aspects of cinema: discovery, consideration, value/return, participation, collaboration, transitioning, immersion, and many others. The fact that this far down the road of a connected culture we have not wed social and content together may speak of the resistance to change, but also of the tidal wave that will one day hit us. That all said, I think that all of us -- creators, appreciators, entrepreneurs, & passive audiences members, are going to truly be best served by another aspect all together.
If you ask me, one of the big next changes and TGHFTFOC (see title) is the end of the dominance of the feature film form. Now don't get me wrong: I love feature films more than any other manufactured entity. I have devoted my labor to the creation, enhancement, and appreciation of the form. I just see many trends leading to feature-length linear-narrative passive-engagement work's decreasing relevance, along with many indications that it won't be a bad thing when all participants in both the film industry and culture look at a far widening realm of creation, participation, and consumption.
Perhaps though it is that the end of dominance of the feature film form is a symptom of something even greater. Or maybe it is just another chicken vs. egg paradox. Regardless, the industry and culture are both waking to and adopting a move from a one-off paradigm where each new creative work requires reinventing the wheel and instead embracing both a business model and community focus on an ongoing conversation between the story world initiators and those that engage with it. This abandonment of requiring each new tale to be able to not just stand but forever sprint on its own two feet is not only logical and practical but offers many new opportunities.
I eventually will go in to far greater detail on this (particularly when I can find the time to do so), but want to get this conversation moving forward. I wonder why it is still only the outliers who are in this discussion.
Still for now, we can surely see the benefit of expanding our scripts to include a series of narrative & character extensions. We recognize that each work represents an opportunity for collaborations that we have yet to dream of. We can empower those without traditional access to work with us on building previously neglected connections and launch pads. Our stories and fantasies do not need to begin or end with our renderings but can foster new works and continual creation. We can combat the challenges of living in an era of super-abundance and non-filters by championing greater value in community focus.
The easy way is a path to irrelevance. Temporally manipulative, crowd-based consumptive, audio-visually focused content stopped long ago as being both the art form and entertainment outlet most indicative of our time. The new form is all of that and more. It won't only reflect our era, but lead us into a better world. And it starts with saying good bye to the cultural & economic dominance of antiquated concept.