Tools: Organizing Audiences

Mike Hedge pointed out to me that we now have a major distributor using Eventful to organize screenings on a local level. Back when Adventureland was released, I few fans found me to let me know that they had organized screening groups on MeetUp. Both of these are powerful tools, that the indie film community needs to make more use of.

And of course, let's not forget where we first heard of this sort of thing. Arin & Susan paved the way for Dreamworks... ?! Let's make sure this kind of thing becomes an indie filmmaker staple.
Imagine that when a filmmaker announced that their film is going to debut at a major film festival, that in addition to launching their trailer and going into a new phase with their blogging they also utilized these tools to aggregate audiences on a local level. There might be a film that was able to go on a tour immediately following the premiere taking the work directly to the core. I wonder what sort of impact it would have with the old school distributors to hear that a filmmaker already had thirty or more dates that the fans themselves requested.
Filmmakers could motivate fans to organize these screenings and to recruit audiences by offering a wide variety of incentives from exclusive music downloads to Skype Q&A's afterwards. Film clubs could easily do the same. Heck, so could distributors. We have an Indie Film Promotional Army out there, already armed, and waiting for the call.
When I look at the number of tools we have at our disposal (check out the list on the right to start) that filmmakers are still underutilizing, I feel like we have all been given crate loads of matches but we still all live in the Dark Ages.
I would love to hear of some filmmakers direct experiences utilizing these specific tools.

NYC DIY Days Dinner

A whole bunch of us got together for food, drink, and lots of blab about the way this world of film is changing -- and now you can join us!  

The good folks at The Workbook Project made this happen with a little help from their friends of course.  Come join Lance Weiler, Arin Crumley, Susan Buice, Lance Hammer, Faye Dunaway, Paul Rachman, Stephen Rapael, Slava Rubin, Joseph Marin, Jennifer Kushell, and of course myself.  This is just the intro segment.  Two more to come.  
I was mentioning this dinner to my friend Christine Vachon, telling her how I thought it was a good idea it was, a lot of fun, quite informative, and how well it was shot.  Christine's response was "Did anyone get a word in edge-wise?".  In this episode I don't start to rant until the 27:27 mark, so you be the judge.