In a post on Variety's Festival Blog, The Circuit, Steve Ramos writes about the unique launch and partnership Miramax is doing with the Heartland Film Festival and their film "The Boy In The Striped Pajamas".
Battsek approved the call to partner with the 16-year-old festival on a single-night, 31-city screening program to promote "Boy in the Striped Pajamas" to Heartland partner organizations like the Boy Scouts of America in an attempt to build national awareness for the film.
This type of re-imagining of the film festival is critical these days. Hopefully other festivals will follow suit and find new ways to increase a film's exposure when they commit to play at a festival. A 31 city simultaneous single day screening is possible even for the Truly Free Filmmaker in these days of digital projection. How many festivals can extend beyond their home base? Festivals have to think beyond their immediate community and increase their reach if they are going to offer filmmakers something truly meaningful.