Adam Chapnick twittered about NeoFlix's DIYFlix blog posting about most popular pricing techniques for their clients. It ran counter to my instincts as I would have thought more gravitated to the high and low end, but by far the most popular price point is $15-$20. The DIYFlix blog itself has a pile of good advice & food for thought, so check it out.
Jon Reiss returns!
Here's a great blog post about the very very basics of marketing your film'swebsite. I'm sure you know a lot of this - but a lot was news to me (post excerpted):
1. Go to Godaddy.com and purchase a domain name. Get one that ends with .com. Get your movie title. If it is unavailable add “movie” or “themovie” or “film” to the end. (You don’t need to purchase any other services during check-out.)
2. Sign up for WordPress.com. Make your blog the title of your movie/ domain. Start posting press releases and other articles, such as reviews.
3. Sign up for Youtube.com. Make your username title of your movie/ domain. Post your trailer, or you can do a video “pitch”.
4. Sign-up for an account on Facebook.com.
5. Sign-up for Flickr. Get your username title of your movie/ domain.
6. Sign up for an account at del.icio.us. Bookmark your domain, facebook page, blog page and you tube page.
7. Sign up for a google account, to use their alerts, place connect with people who talk about you.
8. Sign up for Box Office Widget. Place this on your website and on your blog. Use it as your signature on forums.
8. Sign up for Spottt. Place this banner code on your myspace page, blog, and the thank you page from Box Office Widget.
10. Go to Yahoo! Groups and find all the groups that may have interest to your film and join. Participate in the group, rather than just spam the group.
This was written by one of the co-founders of Neoflix. Neoflix themselves have set up a number of marketing tools for filmmakers - they are going to give me a tutorial in the coming weeks and I'll be passing that information along.
And this DIY Flix sites seems pretty amazing at first glance as well.
But back to marketing. I think marketing does not come easy for most filmmakers. Even filmmakers who pitch well - when it comes to the nuts and bolts business aspects of DIY filmmaking - they blanch. Its quite different from being creative. Very different. Doesn't feel right and doesn't feel fun.
Jon Reiss guests blogs again:
At the recent FIND conference on the state of independent film, I had the pleasure to meet Robert Bahar who made the wonderful Emmy Winning documentary Made in L.A. We were discussing the problem of releasing a film on DVD prior to or simultaneously with an educational release.
Robert is smart in another way in terms of his film. He has set up with his fulfillment company (the wonderful Neoflix) to provide various community screening packages for sale on his site for various size screenings. Check out his site to see how he has set this up. Make sure to check out his amazing "Event Planning Toolkit".
Let us know what you think of what he is doing.