I have been playing with my Twitter, not obsessively mind you. I don't want to go blind or get hair on my palms. Mostly I use it to link to interesting articles that I don't have much to say on, things I wish others would read too. You know, the stuff I would like to have a conversation about. Follow me and see where it goes...
Movie Marketing Madness tipped us to a very extensive article in Smashing Magazine on current trends in Movie Website design. Although it slants heavily towards the studio pics, several specialized films (the great Waltz With Bashir, The Class, & Milk) are featured as well. Check it out here. It would would be great to see the same for True Indies, but I won't hold my breath.
How do you get people to know about your film? To want to see your film? For a film to work we have to get the word out well beyond the film community. Whatever the content of your film there is a community who has a direct relationship to it. Where do they live? What else are they talking about?
Okay, I haven't written that article yet. Maybe someone else has and I just haven't looked for it. If you find it let me know, but I did find Why Studios Need Twitter (via Movie Marketing Madness) and Guidelines For Brands Using Twitter. Mash them up and filter it through your cinema-obsessed mind and see if it has a beat you can dance to.