You probably know Michel Gondry from either his Lego videos or solving Rubik's Cubes with either his feet or nose. He also is responsible for popularizing "swedes" -- the home made lo-fi versions of popular films. He's been making movies and videos forever and is always great. Here he takes a simple idea -- a shirt with one pattern on the front and another on the back -- and weaves a very complicated dance out of it. Make sure to stay to the end as it gets close to glorious.
If we could, we would subscribe. Michel's work is so consistent, so mind-blowing. So joyful. So inventive. If we could bestow a "World Treasure" certification we would. He and his work would certainly have their own wing in The Ted Museum. I can honestly say I have never learned how to see the world differently as well as I did the time I got to spend by Michel's side as he directed "Human Nature". He sees the world -- and how to rearrange it -- like no other.
Even a young mind absorbs this is something else afoot, with Michel's brain. My son watched his work at a very young age, and holds him, like Charles Chaplin, as someone who does it all quite brilliantly -- and makes the world a better place to live as a result.
This is his latest video:
Part 3 (of 3) of the NY Film Academy Discussion on Greg Mottola's ADVENTURELAND is predominately on the script and what we wanted to do with it. Towards the very end I get around to talking about a new micro-budget culture that is emerging and the hopes I have for it.
Kevin Kelly's articulation of survival on the long tail was one of the essential readings this year for anyone trying to figure out a new paradigm for Indie and Truly Free Filmmaking. It may be old hat out in blogland, but it is a concept that still hasn't been discussed enough among indie filmmakers. It promotes the notion that:
A creator, such as an artist, musician, photographer, craftsperson, performer, animator, designer, videomaker, or author - in other words, anyone producing works of art - needs to acquire only 1,000 True Fans to make a living.
The key challenge is that you have to maintain direct contact with your 1,000 True Fans. They are giving you their support directly. Maybe they come to your house concerts, or they are buying your DVDs from your website, or they order your prints from Pictopia. As much as possible you retain the full amount of their support. You also benefit from the direct feedback and love.
The technologies of connection and small-time manufacturing make this circle possible. Blogs and RSS feeds trickle out news, and upcoming appearances or new works. Web sites host galleries of your past work, archives of biographical information, and catalogs of paraphernalia. Diskmakers, Blurb, rapid prototyping shops, Myspace, Facebook, and the entire digital domain all conspire to make duplication and dissemination in small quantities fast, cheap and easy. You don't need a million fans to justify producing something new. A mere one thousand is sufficient.
... This small circle of diehard fans, which can provide you with a living, is surrounded by concentric circles of Lesser Fans.
I have frequently feared that it is the dream of stardom and wealth that fuels both the indie production cycle and film school enrollment lists. Maybe that is because the possibility of survival and being a true artist seemed so impossible. But that does not have to be so, if you invest some time and energy in building your own support system.
Young artists starting out in this digitally mediated world have another path other than stardom, a path made possible by the very technology that creates the long tail. Instead of trying to reach the narrow and unlikely peaks of platinum hits, bestseller blockbusters, and celebrity status, they can aim for direct connection with 1,000 True Fans. It's a much saner destination to hope for. You make a living instead of a fortune. You are surrounded not by fad and fashionable infatuation, but by True Fans. And you are much more likely to actually arrive there.
Michel Gondry has changed culture many times over. His Lego video may be the greatest video ever. And his Rubik's Cube series are among the YouTube Hall of Fame. I look forward to the day when "Sweded" films take over from the corporate. Homemade always tastes better. This Star Wars trumps any thing Lucas did after the first three (and that is the TRUE first three, not the alternately titled first three). And the soundtrack ranks with John Williams' best work.