Don't Let Them Be The March Hare

Like Lewis Carroll's character, people confuse "I like what I get" for "I get what I like". As I pointed out in a recent interview in The Sydney Morning Herald: We haven’t been exposed to a wide variety of stories or methods of telling them. We become accustomed to appreciate what we’re served and wanting to fit in with those that we’re with – they like it, so we like it too. Hope isn't lost though.

Never before have we had the ability to do exactly the opposite – to take risks, to experiment and to focus on super-niche audiences instead, opening up a whole wide range of story choices, content and methods of expressing oneself.

In the interview, I single out filmmaker Edward Burns as an inspiration of someone who has rediscovered his audience.

Read the interview here: http://www.smh.com.au/entertainment/movies/the-online-future-for-filmmaking-20120903-25a0k.html#ixzz25aSTHKEJ