Seize the Power – Why You Should Pay Attention to the LAFF Symposium this Weekend

We are now treated to another Jon Reiss guest post.  Jon holds the world record for the most comments on a single TrulyFreeFilm post, but he is one of our New Model Gurus, helping to pave the path to the emergence of a sustainable Artist/Creator Middle Class.   We he speaks, I listen. Two weeks ago I wrote a guest post here about the need to educate filmmakers on distribution and marketing their films.  This weekend the Los Angeles Film Festival is hosting a truly wonderful event which I am proud to have developed in collaboration with LAFF and Film Independent (with strong push and support from Ted):  Seize the Power: A Marketing and (DIY)stribution Symposium.

The Symposium is designed to focus on the nuts and bolts solutions to the current distribution and marketing malaise plaguing our industry.  The intention is to provide an introduction to a wealth of new tools for filmmakers (and all artists/media content creators) as well as strategic guidance from many of the key practitioners and thought leaders in our field.  It is an antidote to the concerns of too much talk talk talk on this subject with little true education.

In addition there is a non-public component that you can participate in via twitter.  I will be giving a distribution and marketing boot camp to the LAFF competition filmmakers Friday June 18th 9am – 12:30pm and 2:30pm – 5pm and Saturday June 19th from 9am-11:30am.  All times PST.   We will be tweeting bullet points on #totbo  We have done this in the workshops I have given in the past month – and we have found that people around the world start to participate and chime in – creating a global discussion around these topics.

The Symposium: Starting Saturday afternoon at 1pm – Ted kicks it off with a presentation on the need for the artist entrepreneur to encourage filmmakers to think expansively about their creative output in order to create sustainable careers.  This is followed by a plethora of service providers (from Orly Ravid of the Film Collaborative to Yancy Strickler of Kickstarter to Bob Moczydlowsky of Topspin) that we brought together so that filmmakers could learn the best ways to put these tools into practice in their own careers.

Sunday morning will kick off with a discussion between myself and Corey McAbee (The American Astronaut and Stingray Sam).  We will explore how he uses the new distribution and marketing tools and landscape to create a viable artistic career for himself.        Caitlin Boyle from Film Sprout will give one of her incredible introductions to grassroots audience development and distribution.  I am super excited to see Lance Weiler and Henry Jenkins on Transmedia.  (somehow Lance always has a way of frying my brain – in a good way).  The inimitable Peter Broderick will lead a discussion on crowdfunding,  Colleen Nystadt and Sean Percival will present different tactics for audience engagement.  The event will cap with one of those incredible Film Independent public case study examinations of two films:  Children of Invention and Bass Ackwards.

Last but not least – it will give filmmakers an opportunity to connect with each other and the presenters.  Come on down and introduce yourself, learn and contribute.

- Jon Reiss

Seize The Power: LAFF's Film Financing Conf Now TWO-DAY DIY MARKETING & DISTRIBUTION SYMPOSIUM

Film Independent sent out the following email:

We have spent the last ten years making the Film Financing Conference an invaluable experience for filmmakers, and as the industry is swept by very significant changes, we want to rise up to meet those changes with programs that meet filmmaker needs at this moment.  With that in mind, the Los Angeles Film Festival has created Seize the Power: A Marketing and (DIY)stribution Symposium, a new program specifically designed to help filmmakers navigate marketing and distribution in the growing age of new media and to promote an open dialogue on the impact and exciting possibilities the changes in our industry bring.

Seize the Power: A Marketing and (DIY)stribution Symposium will be held June 19 - 20 at the GRAMMY Museum at L.A. LIVE, and will host the same insight, quality of information, and caliber of speakers that has made our Financing Conference a vital stop for filmmakers.

Are you looking for financing?  About to shoot? It's time for filmmakers to think about their marketing and distribution from the moment they get the green light. Remember, distribution begins NOW.

If you want to MONETIZE YOUR ART, you can't miss this event.

Get the full schedule here.