Hollywood will survive because of its ability to develop, produce, market, and distribute "Event" pictures. Whereas Hollywood's Event Pictures are defined as being designed for general audiences, Truly Free Film can have its own event pictures too by focusing on specific audiences and understanding what it is that will drive people out of their house to do something in conjunction with others. So what are those qualities of "event"?
- A conversation that inevitably will continue after the screening is over. It is an event if you are compelled to discuss it afterwards. Is that a memorable scene? A relationship to the world we live in? Truth? Understanding? Passion? Beauty? Transcendence? What? What is the return the audience gets on their 90 minute investment? It's the after-effect, the conversation.
- Content whose impact is enhanced by timely consumption. The audience recognizes that their social and intellectual capital will increase by having been among those whom participated -- and thus are compelled to attend.
- A once in a blue moon opportunity. It expires, is used up, & is gone gone gone. If you don't go, you will never get this chance again. It is dated and defined by that date.
- There are many pieces that fit together into something much much larger. Maybe it is part of a series or a sequence. Maybe it is the fact that the screening is only part of a bigger activity.
- The awareness that a lot of people will be participating somehow. The larger the audience the more it is an event. The wider the audience the more it is an event. The more an audience is spread out, the more it is an event.
- The memory, the understanding, and/or the appreciation of the participation changes as time passes. Events aren't static. They grow and transform.
- Events have a material aspect to them. We take events home with us somehow, but generally via the merchandise that we barter for with our dollars.
- People you will never know are talking about it. When the Velvet Underground or The Sex Pistols first played they were events, perhaps not so much in the moment, but certainly in terms of how they were discussed long afterwards. It is partially the knowledge that we have that others are talking about what we participated in that defines an experience as an event.
- Anticipation. What makes us think about doing things in advance? How often do we need to be reminded that something is happening here?
- Commitment. If we commit to participating in something, it's importance grows tenfold. If we, by either our own volition, or the badgering or heckering of our friends and acquientances, commit to something, it becomes the event of the moment.
Be sure to visit the "Village Pet Store And Charcoal Grille". UK Street Artist Banksy delivers us his first authorized show this month. It can be found on Seventh Ave (aka Varick) just north of Bleeker on the east side of the street.
Don't you just love New York?!!
Cannes has been too expensive for me to attend the last couple of years. And it is really elitist, isn't it?