I am producing Lance Weiler's HOPE IS MISSING (with Anne Carey). It's hard to call it just another feature film when Lance does so much more to expand the story world. In the past, I have encouraged filmmakers to make a short to demonstrate their skills or help clarify the world they want to create. Yes, Lance made a short for HopeIsMissing (aka H.i.M.), and you can watch it at the bottom of this post, but that's just a tip of the iceberg.
When I speak about it to studio execs, most still don't know what I mean when I say it is a transmedia project. Hopefully that will never be the case again once we make the feature. One would think that this would have already changed though by what has been done already.
Perhaps you were at Sundance and encountered the PANDEMIC. It was an installation at New Frontier. It was an online experience. It was location-based ARG. It was story R&D. Lance explains:
We had Lance on KillerHope and he explains it a bit more:
Oh yes, and here's the short: