"What is the Golden Triangle and Why Should Filmmakers Care?

Chris Dorr returns today with another guest post. Much of the most important innovation on the web today occurs within what some call the Golden Triangle.

The three sides of this triangle are social, mobile and real time.  Though the poster children for this triangle are Facebook, the iPhone and Twitter, this innovation extends far beyond these three companies.

This triangle is creating a major shift in how people experience the Internet.

Now many people are;

1.  Always connected to the Internet,

2.  Constantly connected to their social graph and,

3.  Perpetually acting as a bridge between the virtual and physical world.

People have the Internet in their hands as they move about the real world and they are breaking down the old distinction between our "virtual" and "physical" worlds.

This process will accelerate as more people buy smart phones, which they are doing at a rapid pace.

So why should filmmakers care?

Filmmakers, distributors and theater owners want to bring people into theaters to see their films.  The golden triangle continuously spins off new tools that enable them to do so at a low cost.

So here are three suggestions;

1.  Encourage people to bring their cell phones to the theater. (And use them there!),

2. Improve wireless access within the theater. (So these phones are easier to use!) and

3. Before and after each screening use the theater screen to enable people to communicate with other people in the theater and their friends outside the theater. (About films in general or the film they are about to see or have just seen.)

In other words use these digital tools to enhance the social aspect of the film going experience.

That's right, create a better social experience--a key reason most people go to see films in a theater in the first place.

Chris Dorr has been a movie producer, studio executive and creator of online and mobile services. He consults on digital strategy and business development. Find Chris at www.digitaldorr.com.

The Exhibitor Audience Collaboration

I ran into Chris Dorr last week and had a good conversation with him about the many different ways the film world needs to engage with social media. One of the ideas here offered was exhibitors and festivals utilizing FourSquare. I tweeted the genius idea and sure enough soon learned that at least one film festival was ahead of the curve. AMERICAN SPLENDOR created a soft spot in my heart for Cleveland and now learning what the Cleveland International Film Festival was up to brought a sweet pang of joy. What's FourSquare you ask? CIFF explains:

Foursquare, a social networking tool for mobile devices, is a cross between a friend-finder, a social city-guide, and a game that rewards you for doing interesting things. Anytime you log your location with Foursquare, you earn points that translate into virtual “badges.” Frequenting a place more than anyone else will earn you the title of “Mayor.”

My only question though is what does becoming Mayor of CIFF get you? It's the kind of thing that I think all festivals should engage in and Mayor status should bring a free pass for next year. Theaters should also do the same and offer free tickets.

Simple promotions awarding the monthly "Mayor" is just the start of things that could come from a FourSquare alliance.  Mike Vogel pointed out that filmmakers could come up with ways to entice people who had earned a "Swarm" badge with 50+ attendees.  What such ideas do you have to share?

Let's recognize and accept that it is not just the movie that audiences want, but also the social experience. We have to work harder to find ways to enhance that. One thing is for sure though, the more you know the regulars at a theater then more you feel at home -- and the more you feel at home the more that you are going to be there.

Update 3/21:  The comments below are full of good ideas.  I hope the film festivals & exhibitors  listen (and foursquare too).  Please let me know of any that are doing it right (and why) as you come across them.

Social Media For Storytellers

Courtesy of The WorkbookProject, comes a power point overview of how one can use to social media to extend a story and generate a conversation around their work. In case you didn't know already, in the end social media can be an effective way to build an audience / community around a project and / or a body of work.  Lance and his gang lay it out nice and clear.  If you aren't a convert yet, what more do you need?

Social Media for Storytellers
View more presentations from lanceweiler.
And here's the direct link:
http://workbookproject.com/2009/07/resource-social-media-for-storytellers/