Tools Update: Theatrical Mapping Project

Jon Reiss writes:

I suggest TFF add the theatrical mapping project from the Workbook Project
"tools" section of the Truly Free Film site (consider it done, Jon! - Ted). This map was my first step in the theaters that I contacted for our theatrical release of Bomb It and as such was hugely instrumental in our release. We found other theaters that were not on the map and have since added them. The map was set up by the wonderful Lance Weiler - and it only expands if you contribute - so if you have a theater (or college campus) please add it - its very easy. I like Ted's idea of potentially having another list or map of college campuses that screen independent film. We are working on booking Bomb It currently into colleges - so if you have any suggestions - send them along!

Lance Weiler Responds To Brent Chesanek

Scott Kirsner wrote a book called “Inventing the Movies” which details the history of cinema from Thomas Edison to Steve Jobs. Within the book he describes three types of people - those who innovate, those who persevere and those who sit on the sidelines waiting. When I read your critique of the NYC DIY Dinner it is clear you fall into the preservation camp. Personally, I love films and prefer to see them projected when I can and when it makes sense. But I also grow tired of watching filmmakers struggle to get their work seen and to sustain. And the sad truth is that many talented filmmakers have fall prey to exploitation.

The reality is that the system is overloaded. Everyday 50,000 more videos are uploaded to YouTube. There are more choices (tv channels, countless blogs / sites, dvds, VOD etc.) that compete for peoples time. Theatrical bookings are very difficult. I know, I’ve personally booked my films into art-house and independent cinemas across the country. I’m a fan of independent cinemas and even though my work has cross-media components it will always have live event elements, and those live events will include theatrical screenings.

But this I think is our key difference and correct me if I’m wrong. But I don’t consider myself a filmmaker – I don’t shoot on film, I don’t cut on film and I don’t work on a single medium anymore. I believe in story and the emotional connection that an audience experiences from great writing, strong direction and wonderful acting. But I also believe that the form is changing and that is what excites me. It’s not one way or the highway. It’s a reality. Art forms change and audience’s relationships to the way stories are told change. The birth of 16mm cameras ushered in cinema verit. Desktop systems and advances in imaging technology have empowered a diversity of voices that have never had access. Last month, I was in Copenhagen for a film festival and I connected with friends from all over the world, many who I met online or via social networks. One friend is from the Philippines. In the last 12 months there’s been an explosion of DIY filmmaking there - doc, narratives, experimental works. The films are unique, artful and passionate. But yet they have not been seen here in the states. We live in a global film community, it is not just about the US it is about allowing voices to be heard all over the world. The social networks and online outlets that you consider to be nothing more than popularity contests are so much more. They are a voice, a way for people to connect. Yes some people use them for status but others use them as a way to understand other cultures and share experiences. It’s not a contest its a connection.

And when it comes to brands let us be honest. Many of the films that you love from well know writers and or directors were brought to you by some brand some where along the way. It might have been a critic, a well know film festival, or the publicity machines that rollout films both big and small or maybe even the art-house theaters that screened them. The fact of the matter is that “filmmakers” need to take some time to understand how various aspects of the process work. If you want to be a good director you need to understand the roles of your collaborators. And similar to how you crew up for a film ( producer, production designer, dp, ad, gaffer etc.) when we discuss the role of technology or branding or marketing we are calling attention to a part of the process that needs new “crew” positions. We’re not saying that an individual “must master” them or they are destine to fail. What we are saying is that if you ignore or consider it to be someone else’s duty or job then often you will be disappointed with the results. What is often ironic is that I’ve know many filmmakers who entered into deals with distributors only to find themselves doing a loin of the share of the work anyway. In some cases out of despration when they realized for whatever reason that their film wasn’t getting the push that it really needed. It is about understanding what is needed and having an open discussion about it. That way new processes can be discovered. Learning from each other is what will make the stories better, our work stronger. We need to build an infrastructure that will in turn help to establish a foundation for a truly free film community.

We are standing at an unprecedented time in history. We can for the first time reach and communicate directly with our audiences. There doesn’t have to be gatekeepers or middle men or filters. It can finally be about connections. People connecting to the stories that move them. So in some ways maybe you’re feeling overwhelmed by the possibilities - many within the industry are. But in uncertain times some amazing things have been innovated. In the economic downturn of the 70’s, apple computer which started in a garage and was born out passion, creativity and a desire to empower people. The beautiful thing is there are no rules, no right or wrong way. There is just progress. In the end the audience will decide what they want to see, how they want to see and where they want to see it. So I say its time to innovate and seize the opportunity instead of waiting for someone else to shape the future for us.

And Brent I’m more than happy to answer any technical questions you may have. And over at the Workbook Project we have a number of folks who know how to use social media, build audiences, create brands and release films in alternative ways - all of them would be willing to do the same. DIY DAYS, the Workbook Project and From Here to Awesome are based on open source philosophies, ones that encourage community and sharing. That being said, now seems like the perfect time for this new emerging truly free film community to help each other make great films - we just need a little bit of innovation to make it possible.
- Lance Weiler

NYC DIY Days Dinner

A whole bunch of us got together for food, drink, and lots of blab about the way this world of film is changing -- and now you can join us!  

The good folks at The Workbook Project made this happen with a little help from their friends of course.  Come join Lance Weiler, Arin Crumley, Susan Buice, Lance Hammer, Faye Dunaway, Paul Rachman, Stephen Rapael, Slava Rubin, Joseph Marin, Jennifer Kushell, and of course myself.  This is just the intro segment.  Two more to come.  
I was mentioning this dinner to my friend Christine Vachon, telling her how I thought it was a good idea it was, a lot of fun, quite informative, and how well it was shot.  Christine's response was "Did anyone get a word in edge-wise?".  In this episode I don't start to rant until the 27:27 mark, so you be the judge.   

Competition Is THE Problem

Lance Weiler gave an excellent presentation at Power To The Pixel in London a few weeks back.  As he points out: competition is the problem.

He boils it down and provides the antidote (collaboration!) in a short powerpoint presentation here:
From Here to Awesome
View SlideShare presentation or Upload your own. (tags: models new)

And if you want to hear and see it all with Lance actually presenting it, catch it here -- he provides a great context for it all:

Film Festival Plan A: Your Website

Today's post brought to you by Jon Reiss:

I thought I'd offer a few more comments about having a filmmaker website. In fact it is crazy not to have a website during production or pre production these days as a way to start building your audience.

The king of using the web is Lance Weiller - definitely check out his Filmmaker Magazine article "Lessons in DIY" from Winter 2007.

But one quick tip - you don't need to spend a lot of money designing a complex static website with lots of information about your film. I recommend using a blog as your main page. It is much easier to set up and is easier to keep current and dynamic. For Bomb It nearly all the traffic is to our blog - very rarely do people check out the other static pages on the site. With a blog format - most likely using Wordpress - you can create all the information pages you need such as "About the Film" "About the Filmmakers" and have these in a box on the right or left. (we have Press and Screenings links at the top of ours)

I am slowly turning which is what you are reading into a main page for my site. It is much easier to update all of your information using "pages" in a blog than to have a web-designer have to rewrite your information using html.

Feel free to check out the difference in:

Another good example of a blog as main page, and a site you should check out anyway is

- Jon Reiss

The Conversation: Live in Berkley 10/18

Scott Kirsner, Lance Weiler, Tiffany Shlain and others put together a great program at Pacific Film Archives this past weekend, bringing together folks from the tech, social entrepreneur, and film worlds.  There was a lot of great stuff on the new world of DIY/Hybrid Distribution.  I imagine Lance will post a lot of it over at The Workbook Project.  

This is a nice low angle (i.e. I am not quite so wide in real life -- or rather I still like to think my self not so wide) shot of my "Coffee Chat" with Scott and Dean Valentine of  It captures and highlights my nasal honk quite well though.   It's the end of the session Q&A and I rant on the transformation from an impulse to a choice economy of entertainment, throwing in some speculation on the coming Post-Fest Era to boot.

On changing Festival world, Variety has an article on how the financial crisis has effected film festivals. Worth checking out.

Towards The New Distribution Infrastructure

Are we just dreaming that we could have a distribution infrastructure to handle films based on what they actually are, as opposed to the current one that looks for films that justify significant marketing budgets?  I don't think so.

A couple of weeks back I was sitting with Lance Weiler and he told me it was already here.  I paused and wondered how I missed it.  He said it was the Obama Social Network.  So am I now dreaming of an activist film loving community that works together to make sure the films get seen and appreciated?  I don't think so on this one either.
I definitely flashed back on our conversation when I read Ari Melber's "Obama's iSuccess" article in The Nation last week.  The thought of gathering and creating regional Truly Free Film CultureVultures united through text messaging and their love of unique and personal film delights me.  There's a lot more that can be explored here and followed up on.