You've heard about Fortune 500 companies signing product placement and marketing deals with big studio movies. But it's next to impossible to actually get a significant marketing deal on an independent film. Filmmakers Aron Gaudet and Gita Pullapilly's feature film, Blue Potato, signed a deal with Terra Chips that will become a game changer for how independent films work with companies to support a distributor's marketing efforts and increase audience engagement and visibility for the film. This high value deal will not only enhance a distributor's advertising campaign for the film but open up new lines of marketing exposure that have not been done at the independent level.
In this candid interview with Jared Simon from Terra Chips and the Blue Potato filmmakers, they explain how this relationship began, how they formulated a plan to work together, and their approach to supporting the release of Blue Potato.
Kavita Pullapilly serves as the chief operating officer for the award-winning film production company, Sunny Side Up Films, Inc. and oversees the finance, marketing and distribution divisions. She is currently co-producing Sunny Side Up Films' second feature film, Blue Potato as well as co-producing a national multi-platform project for PBS called Lifecasters.
SF Film Society Blog
Such a great night at PROXY with movie-lovers cozying up to see the Ross brothers' #ContemporaryColor. #SFIFF
Love this shot of Jheri Jones, subject of #TheJoneses, at the Roxie Theater. Photo by Pamela Gentile. #SFIFF
Packed out house at the Castro on this sunny afternoon. Stoked to celebrate Janus Films, the Criterion Collection and the Coen brothers! #SFIFF
"Hi, Carlton." Wesley Morris delivering our 2016 State of Cinema. #SFIFF
Today! We celebrate the stunning work of Janus Films & the Criterion Collection with the Coen brothers at the Castro Theatre.
Robert Kondo of Tonko House at Alamo Drafthouse. Can't wait to have him back this morning for our filmmaker meet and greet after Shorts 5! Photo by Tommy Lau. #SFIFF
Hot sauce in my bag—swag. We've got #SFIFF totes! At our Alamo box office and at the Festival Lounge. $15.
The ☀️ is starting to set on #SFIFF day seven! What will you watch tonight?
Doing our best not to get greasy strangled but not doing so hot. (Hopefully not the last) photo by Pat Mazzera. #SFIFF