You've heard about Fortune 500 companies signing product placement and marketing deals with big studio movies. But it's next to impossible to actually get a significant marketing deal on an independent film. Filmmakers Aron Gaudet and Gita Pullapilly's feature film, Blue Potato, signed a deal with Terra Chips that will become a game changer for how independent films work with companies to support a distributor's marketing efforts and increase audience engagement and visibility for the film. This high value deal will not only enhance a distributor's advertising campaign for the film but open up new lines of marketing exposure that have not been done at the independent level.
In this candid interview with Jared Simon from Terra Chips and the Blue Potato filmmakers, they explain how this relationship began, how they formulated a plan to work together, and their approach to supporting the release of Blue Potato.
Kavita Pullapilly serves as the chief operating officer for the award-winning film production company, Sunny Side Up Films, Inc. and oversees the finance, marketing and distribution divisions. She is currently co-producing Sunny Side Up Films' second feature film, Blue Potato as well as co-producing a national multi-platform project for PBS called Lifecasters.
SF Film Society Blog
Buy your tickets to see this #SFFS / KRF Filmmaking Grant Winner #Unexpected by @krisswanberg opening at @roxie_theater tomorrow!!! #SFFSsupports
See @josefkubotawladyka's @manossuciasmovie at @roxie_theater Aug 7! In mean the meantime be sure to apply for the SFFS / KRF Filmmaking Grant at our site sffs.org.
Ya snooze, ya lose. Apply NOW for the FilmHouse Residency program before it's too late! Early Deadline is TOMORROW. Apply at site ASAP > sffs.org
Check out @SOMArts #nightlightparty ! See and experience works from over 50 artists on July 18, 8:30-midnight.
#AardmanAnimations is releasing an advance screening of their new film #ShaunTheSheepMovie August 4 at #ClayTheater! Don't miss the opportunity to meet up with co-directors #MarkBurton and #RichardStarzak who will be answering audience questions after the screening.
Don't forget to check out this gem directed by #LeahMeyerhoff screening 7:00 tomorrow night at @roxie_theater!!!
Filmmaker @mike.day talks about the challenges and adventures behind the making of #TheIslandAndTheWhales in our latest blog post at blog.sffs.org. Check it out! #SFIFF
#Tbt to #OrsonWelles's performance in #CarolReed's haunting noir #TheThirdMan opening July 3rd at Opera Plaza Cinema and Shattuck Cinemas!
See more #SFIFF! @landmarktheatres is bring back some festival highlights to the Bay this month. Read more about #SeanBaker's #Tangerine pictured here and other theatrical releases at our blog > blog.sffs.org
Watch the Angulo Brothers from #TheWolfpack in the hilarious mashup of Mrs. Doubtfire, Sister Act, and Dirty Harry commissioned by #SFFS featured on our site sffs.org