Blue Potato - Breaking Down the Barriers of Film Marketing

By Kavita Pullapilly

You've heard about Fortune 500 companies signing product placement and marketing deals with big studio movies. But it's next to impossible to actually get a significant marketing deal on an independent film. Filmmakers Aron Gaudet and Gita Pullapilly's feature film, Blue Potato,  signed a deal with Terra Chips that will become a game changer for how independent films work with companies to support a distributor's marketing efforts and increase audience engagement and visibility for the film. This high value deal will not only enhance a distributor's advertising campaign for the film but open up new lines of marketing exposure that have not been done at the independent level.
In this candid interview with Jared Simon from Terra Chips and the Blue Potato filmmakers, they explain how this relationship began, how they formulated a plan to work together, and their approach to supporting the release of Blue Potato.
Kavita Pullapilly serves as the chief operating officer for the award-winning film production company, Sunny Side Up Films, Inc. and oversees the finance, marketing and distribution divisions.  She is currently co-producing Sunny Side Up Films' second feature film, Blue Potato as well as co-producing a national multi-platform project for PBS called Lifecasters.