You've heard about Fortune 500 companies signing product placement and marketing deals with big studio movies. But it's next to impossible to actually get a significant marketing deal on an independent film. Filmmakers Aron Gaudet and Gita Pullapilly's feature film, Blue Potato, signed a deal with Terra Chips that will become a game changer for how independent films work with companies to support a distributor's marketing efforts and increase audience engagement and visibility for the film. This high value deal will not only enhance a distributor's advertising campaign for the film but open up new lines of marketing exposure that have not been done at the independent level.
In this candid interview with Jared Simon from Terra Chips and the Blue Potato filmmakers, they explain how this relationship began, how they formulated a plan to work together, and their approach to supporting the release of Blue Potato.
Kavita Pullapilly serves as the chief operating officer for the award-winning film production company, Sunny Side Up Films, Inc. and oversees the finance, marketing and distribution divisions. She is currently co-producing Sunny Side Up Films' second feature film, Blue Potato as well as co-producing a national multi-platform project for PBS called Lifecasters.
SF Film Society Blog
#CinemabytheBay Opening Night Film #HolyGhostPeople w/ Joe Egender (writer/producer/actor), Mitchell Altieri (writer/director/producer), Sean Uyehara & full house!
We'd say so! #YakFilms screening at #CinemabytheBay featured in today's #OaklandTribune. Cc: @fruitvalestation
Come va #NewItalianCinema? Opens tonight #SF! Molte grazie to our sponsor New Italian Cinema Events.
#Bienvenue #FrenchCinemaNow! Programmer Rod Armstrong introduces #2Autumns3Winters.
C'est joli! #FrenchCinemaNow opens Thursday at Landmark's Clay Theatre. Photo: Chris Hatfield
Thanks to so many of you for coming to #taiwanfilmdays Opening Night! #SFFS Programmer Sean Uyehara made 2 intros to 2 full houses. We like to think it was for him but know it was because #sf loves a film about food!
#ApoliticalRomance director Hsieh Chun-yi fresh off the plane & greeted by a welcome press wagon! In person at #taiwanfilmdays sun, 6:00.
Good morning #TaiwanFilmDays! Thank you to our presenting sponsors Taiwan's Ministry of Culture & TECO!
All #smiles for one of the best #SFFSMembers screening to date - thanks @americanpromise! Ted Hope with directors Michèle Stephenson and Joe Brewster. Doc opens Nov 15 at Roxie Theater! Photo: Terry Dudley
"Ask not what you can do for your country
What’s your country been doing to you?" Mindi Bagdon quotes #TheAvengers (#SF #Punk band) song "The American in Me" at #SisterCitiesCinema.
Cinema by the Bay director Zoran Lisinac guest blogs on his “cross media” casting in Along the Roadside and his development on “Open Vein Cinema” - featuring free-flowing storytelling without sweeteners, censors or gatekeepers.
In a follow up blog inspired by last month’s Film Independent Forum panel Fund-That-Doc, panelist and Filmmaker360 DirectorMichele Turnure-Salleo offers priceless insight into what can make a grant application's work samples stand out against the odds.