What's In A Title?

I confess. I struggle with titles. They may well be the most important marketing & discovery elements of a film. But they are more too. The best titles are akin to lines of poetry that evoke other feelings and thoughts, while uniting them around the work in question. I have mused and ranted about titles before, but well they say that a pictures is worth a 1000 words, so this is 80,000 words in titles.

Thanks to NewYork mag's VULTURE for this tip.