Last week I went into some of the factors determining how the Model for IndieFilmFinanceV2011.1 may be set. Previously, over at my old home, I spent some time trying to better define that model. If you were taking notes you probably recognized that what follows below ARE a the key factors, but I thought it was worth jotting them down for our cheat sheets: What Ten Factors Are Needed To Get Your Film Financed By Something Other Than Love Or Insanity: 1. Price point / negative cost below $5M; 2. "Estimated" Foreign Value at 80% or higher of negative costs; 3. Track record of collaborators in US Acquisition market to project 25% of negative costs; 4. Utilization of Soft Money/Tax Benefits as revenue -- not enhancement; 5. Manufacture desire: inject freshness & an ability to cut through the noise; 6. Predetermined & Accessible Audience; 7. Aura Of Inevitability= Polished Script+Show Reel or Look Book + _________? 8. Urgency of the deal; 9. Something old (proven genre) 10. Something new (fresh scent).
What does this all add up to? Is there a formula we can use? I think so. Why don't we just get to that another day? Stay tuned.... Much more to come on this subject.