Jeremy Juuso has an interesting post on Baseline Intelligence that Phillip Lefesi tipped me to. Jeremy analyzes the 1st & 2nd weekend returns of DIY vs other specialized releases. The DIY films hold their own on the first weekend, but are surpassed by the corporate releases thereafter. What is not mentioned however, is that the DIY films are not only probably more profitable, but the DIY films are still owned by the filmmakers (presumably). If the exhibitors take 50% of the gross, the differential for rentals is only $25K between the two over the first two weeks. You have to figure that the corporate releases are spending more than $25K over the DIY films in marketing costs. The DIY team would thus be making more money as well as owning their film and controlling their release. Check it out.