What works: ITVS Digital Initiative

I wish I had spotted this earlier.  

ITVS hired Scott Kirsner to find out what digital tools filmmakers were using and what was working.  The report focuses on three main changes:
  1. Opening Up Production to Participation
  2. Finding New Audiences
  3. New Distribution Opportunities
They have five top strategies for social issue filmmakers.
And they have five case studies to read.  Here's the one on TFF Hero Tiffany Shlain.
One thing that particularly resonated for me -- and I have heard from other filmmakers as well -- is that the filmmakers wish that they had DVDs for sale at their premiere.  I wonder if any filmmakers at Sundance will head this advice...
What are you waiting for?  This is Required Reading.