What Are They Saying About You & Your Film?

I like to know, both the love and the hate.  It's debatable whether this sort of knowledge is a good or bad thing for a filmmaker, but for me -- as a producer -- I find it invaluable.  Yeah, I have Google Alerts set for the films I have coming out, and the filmmakers generally too.  But I have often wondered what's being said in the social networks.  What's being said there?  

Beth's Blog tipped me to Whostalkin.com and the answer is now easily found.  With a festival premiere coming up, this seems invaluable.