I like to know, both the love and the hate. It's debatable whether this sort of knowledge is a good or bad thing for a filmmaker, but for me -- as a producer -- I find it invaluable. Yeah, I have Google Alerts set for the films I have coming out, and the filmmakers generally too. But I have often wondered what's being said in the social networks. What's being said there?
Beth's Blog tipped me to Whostalkin.com and the answer is now easily found. With a festival premiere coming up, this seems invaluable.