We have gotten several requests from filmmakers regarding whom they could hire to help them design plans for their films. First, I think those filmmakers need to move beyond the focus on the film itself, and ask how they can design a web strategy for their work in general. But moving beyond that issue, I unfortunately don't have many people to point them to (I would love to hear any recommendations you have). Fortunately, once again, a lot of great resources and individuals have been gathered over at The Workbook Project.
If you are looking for a consultant or strategist for your web plan, check out Motive on the WBJ site. Alex Johnson, Ana Domb, Micki Krimmel, Jon Reiss, Hunter Weeks, Liz Rosenthal, and of course Lance Weiler and Arin Crumley are available for hire. If you are going to Sundance, you best get them on your team sooner rather than later.