If you want to expand your so-called brand while creating "content" and label yourself as a "creative" (in reality, it's not a noun) or just want to create infinite ways and media for telling a story, then you're in this field, so these are some options, these are the issues. If so, then it's likely none of these marketing terms seem pejorative to your craft.
But many do find these terms pejorative. If you lean towards uninterrupted, feature length art films that show restraint and dexterity in the information provided to an audience, believe in the quality of a screening environment, are not about pushing as much content and info as possible but rather about expertly pursuing a craft you and many others still love but realize there are new opportunities for these works to be seen, then there is this discussion over here, these are the issues on this side of the situation.
These two worlds remain very closely aligned in discussions, and it seems not fully distinguishable from each other just yet, but also not completely on the same page. We need to clearly delineate and grow from there, learning from both sides but never assuming these schools are the same.