“Today you have to be like Leonard Bernstein,” said Mr. Kallman, “making sure everyone is hitting the right notes at just the right millisecond. The tipping point, if you will, is when everything converges and your timing with everything is impeccable.”
With the milestone comes a sobering reality already familiar to newspapers and television producers. While digital delivery is becoming a bigger slice of the pie, the overall pie is shrinking fast.
In virtually all these corners of the media world, executives are fighting to hold onto as much of their old business as possible while transitioning to digital — a difficult process that NBC Universal’s chief executive, Jeff Zucker, has described as “trading analog dollars for digital pennies.”
The reality that we all will have to work harder and move in numerous directions at once necessitates teamwork. Not only do we have to work together, we will have to share what we learn along the way. Many in the film industry have felt that privately held knowledge has been necessary for individual success. If we don't truly share information, there will not be an industry to work in. Atlantic's success optimistically can be viewed on what a concentrated effort might bring all of us. It also illustrates what a vast undertaking it will be:
“I think we’ve figured it out,” said Julie Greenwald, president of Atlantic Records. “It used to be that you could connect five dots and sell a million records. Now there are 20 dots you can connect to sell a million records.”
Truly Free Filmmakers have more than those twenty dots to connect and that can not be done by working alone. For each of those filmmakers fortunate to be selected for Sundance this year, they each need to reach for a different dot and pass it along to each other.