Alternative Reality Games and other new media ventures that included a social impact message really hit home this year. There is tremendous opportunity within this field to make something beautiful that means something.
ITVS helped fund WOW as they did Fatworld.
FATWORLD is a video game about the politics of nutrition. It explores the relationships between obesity, nutrition, and socioeconomics in the contemporary U.S. The game's goal is not to tell people what to eat or how to exercise, but to demonstrate the complex, interwoven relationships between nutrition and factors like budgets, the physical world, subsidies, and regulations. Existing approaches to nutrition advocacy fail to communicate the aggregate effect of everyday health practices