Okay maybe this the long way around, but here's a great inexpensive way to get the word about your film out. First come up with a title that people don't understand, ideally a single word. Then, make an incredibly unique and heartfelt film illustrating the full meaning of the word. Finally, approach Dictionary.com to feature the same word as your title. Genius!
If you are late to this post, check out the word of the day for Wed. Oct 22, 2008.