Dear MPAA: Don't Alienate The Consumer!

I am worried that the film industry is poised to follow the music biz right down the tubes.  

The MPAA has asked the FCC for permission to engage in "selective output control".  You can read about at Public Knowledge here.  It's a new issue to me, but it sounds very short sighted.  I understand the desire to end piracy -- although I am a believer in bootlegging as a means of audience access -- but we should never do it in such a way that forces the consumer to throw out their entire home entertainment set up!
Mark Cuban has just jumped into the fray, urging the MPAA to spend the money where it will do good: promoting films, and not in ways that will alienate the consumer.  Check out what he has to say on Blogmaverick.