December 17, 2012 New Year's Resolutions for Media Industries December 17, 2012/ SF Film Society We will work at the margins and the edges. Change never starts in the center, nor does it come from established players. Change starts at the outside and works inward. Then it becomes established and needs to change again. — Adam Leipzig Leipzig recently visited SFFS FilmHouse to discuss finding your audience and identifying investors early on. Check out his full list of resolutions over at Cultural Weekly.