by Mike Keegan
Editor's note: The Roxie not only is an integral part of the San Francisco film community, but has been closely involved with countless SFFS exhibitions, screenings, and festivals over the years. We asked Roxie programmer Mike Keegan to write about the importance of theatrical exhibition as they approach their Kickstarter fundraising deadline. Read Part 1 of his post here.
Over the last couple of years, there has been a groundswell of theaters across the country that have used this as an opportunity to reinvent the way they operate. Super-focused programming is an important element, as is truly engaging with your audience, programming for that audience and that audience, in turn trusting the left turns you throw in there every once in a while. Along the way, something really neat accidentally happened—in this hyper-connected, everything-on-demand age, regionalism snuck back in to movie going. Cinefamily in LA, the Hollywood in Portland, the Alamo Drafthouse in Austin, the 92YTribeca in Manhattan—there are a lot of titles we have in common, both old and new, but we also show a lot of stuff, both old and new, that are of interest only to our particular regions. And I think that is AWESOME.
At the Roxie, we have a couple of unofficial (and official!) guiding principals, but the one I keep going back to is “the best/weirdest/coolest films of the past, present and future”, and it shows the continuum of our programming well. Our repertory titles are largely deep cuts, b-sides and maligned-at-the-time shoulda-beens. The new movies we show are from the same cloth–festival favorites, under-distributed or self-distributed, and currently maligned shoulda-beens. The thing is, we love these movies and want you see them.Read More